Strategy Implementation and Formulation: SWOT Analysis Part II

Organizational survival is reliant on its capacity to project and maximize trends, make express decisions by reassessing strategies, continually adding competitive advantage by leveraging and enabling the latest process concepts. Organizations must be responsive, agile, and capable of adapting to change quickly, as change is inevitable. Historically, management teams throughout highly successful organizations have correctly identified those change initiatives through SWOT Analysis that ultimately brought about competitive advantage and how they might evolve. The critical challenges marketing managers of the twenty-first century face today require innovative thinking and integration to create an agile infrastructure.