Project management concepts and processes are being implemented in the strategic planning of service and operational processes. The technique involves re-engineering processes with new and innovative ideas and therefore more effective, productive, and efficient ways of doing business.

Organizational survival is reliant on its capacity to project and maximize trends, make express decisions by reassessing strategies, continually adding competitive advantage by leveraging and enabling the latest process concepts. Organizations must be responsive, agile, and capable of adapting to change quickly, as change is inevitable. Historically, management teams throughout highly successful organizations have correctly identified those change initiatives through SWOT Analysis that ultimately brought about competitive advantage and how they might evolve. The critical challenges marketing managers of the twenty-first century face today require innovative thinking and integration to create an agile infrastructure.

A corporation, product, or process that is not regularly examined and evaluated cannot understand why it has succeeded or why it has failed.

SWOT Analysis is a method for strategy formulation and implementation used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in the early stages of change management.